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James Maddox (born March 18, 1978), known professionally as Homebwoi in Griffin, Georgia, a rural industrial city 40 minutes south of Atlanta. Homebwoi is an American rapper, record producer, entrepreneur, and founder of an Atlanta-based multimedia agency Metro Southern Media, Inc.

Known throughout as “Grip-Town City” or simply, “Da Grip”, Griffin has produced athletic greats like NFL Hall of Fame member – Rayfield Wright, future Hall of Fame member – Jesse Tuggle, Olympic Women’s Track & Field Gold Medalist – Wyoma Tyus, and former NBA star – Darren Hancock, who Michael Jordan called “one of the best defensive players he’s ever faced”. Now, Griffin is setting its sights on the takeover in the music industry starting with one of the pioneers and innovators of the “Grip-Town Sound”, Homebwoi.

Homebwoi (pronounced Homeboy), has been a tear of nature within the music industry for quite some time. Homebwoi began his music career when he was 8 years old when his older brother Kelvin Bell A.K.A. Pete, who was a deadly lyricist as well, made him learn to freestyle. Pete would be so hard on Homebwoi about his freestyling, he made a solid oath to himself to work hard at his new craft and become way better than his big brother.

Homebwoi began his solo career with VicXL as his manager. His first single, “GIMME A BREAK” began getting a buzz, and it was a visit to Vic’s store, Backstage Music in Riverdale, GA from DJ Smurf, a.k.a. Mr. Collipark from Collipark Music that began the Homebwoi era. Smurf heard Homebwoi and was blown away. He called Vic and wanted Homebwoi to do a track with the Ying Yang Twins. Vic and Homebwoi traveled to “The Zone” recording studio & recorded his verse for the song, “Halftime (Stand Up and Get Crunk)”.

Now after taking some time away from the music industry, Homebwoi is back with a documentary and soundtrack entitled “How To Tame An Elephant”.

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Business Career

James ‘Homebwoi’ Maddox is the founder of an Atlanta-based multimedia agency Metro Southern Media, Inc. Metro Southern Media, Inc. brings clients a consulting mindset and a breadth of understanding of marketing and business problems as well as the respective solutions. Offering years of branding, visual arts, and marketing experience with a propensity for analytics and marketing opps. design and create stunning designs that engage, inspire, and motivate. Metro Southern Media, Inc. consistently and partner with their clients on all fronts of execution to get satisfying and major results – to grow their brand visibility through integrated thought leadership, content, media, and analyst relations; and increase reach through decisive market conditioning. MSM pushes the boundaries of what’s possible in every format to take you to the top.

www. MetroSouthernMedia.com